Overview: The African Fashion Show 2023 is a celebration of African creativity, style, and cultural heritage. Hosted in the vibrant city of Perth, this event brings together designers, models, and fashion enthusiasts to showcase the latest trends from the motherland. Consult Cranston was proud to be part of this exciting project, contributing our expertise in event branding, content creation, and strategic partnerships.

Scope:

1. Event Branding and Content Creation:
   • Consult Cranston played a pivotal role in shaping the event’s identity. We crafted a compelling narrative that captured the essence of African fashion, blending tradition with modernity. We also captured the significance of that year’s show, which was the event’s 5th anniversary. Our team designed the event logo, promotional materials, and visual assets to resonate with the target audience, as well as that year’s event significance.
2. Social Media Campaigns:
   • Leveraging our digital prowess, we orchestrated dynamic social media campaigns to build anticipation for the African Fashion Show. From account creation, content curation, teaser posts to behind-the-scenes glimpses, our content engaged followers, creating buzz and driving event interest.
3. Ticketing Platform Setup:
   • Consult Cranston facilitated seamless ticketing through a user-friendly platform. Attendees could easily purchase tickets online, ensuring a hassle-free experience. Our team facilitated the ticket sales platform and customer inquiries, optimising the process for both organisers and guests.
4. Strategic Partnerships:
   • We fostered valuable collaborations to enhance the event’s impact. Notably, our partnership with Afro Authentic Cuisine and Lounge added a flavorful dimension. Located at Point Fraser on Riverside Drive, this culinary gem provided a taste of Africa, complementing the fashion showcase, through the provision of discount meals for VIP ticket holders. Together, we curated an unforgettable fusion of fashion, style and afro-centric gastronomy.

The target audience for the African Fashion Show 2023 was a diverse group of individuals who share an appreciation for African culture, fashion, and creativity. Here are the key segments we aimed to engage:

1. Fashion Enthusiasts:
   • Individuals passionate about fashion, eager to explore unique styles, and interested in discovering emerging designers from Africa.
2. Cultural Aficionados:
   • Those who appreciate the rich heritage, traditions, and artistry of African cultures. They seek authentic experiences that celebrate diversity.
3. Industry Professionals:
   • Fashion designers, models, stylists, and influencers looking to network, collaborate, and stay informed about trends in the industry.
4. Local Community:
   • Perth residents and visitors intrigued by the fusion of global fashion with local flair. We aimed to create a sense of inclusivity and community spirit.
5. Food and Lifestyle Lovers:
   • Thanks to our collaboration with Afro Authentic Cuisine and Lounge, food enthusiasts were also part of our audience. The promise of a delightful culinary experience added an extra layer of appeal.

The African Fashion Show 2023 welcomed anyone with an open mind, a love for creativity, and an interest in celebrating the vibrant spirit of Africa. 

Key Deliverables:

• • Event Identity: Logo, branding materials, and visual assets.

• Social Media Accounts: Setting up event Instagram, Facebook and LinkedIn accounts 

• Engaging Content: Social media posts, videos, and offline printables.
• Efficient Ticketing System: Seamless ticket sales and management.
• Strategic Alliances: Partnerships with Afro Authentic Cuisine and Lounge.

Outcome: The African Fashion Show 2023 promised to be a vibrant tapestry of colours, fabrics, and creativity. Through our collaborative efforts, we aimed to elevate African fashion, connect cultures, and leave a lasting impression on attendees who joined us as we celebrated diversity, innovation, and the rich heritage of the continent.

Elevating the African Fashion Show Experience: A VIP Appreciation Dinner! 

At Consult Cranston, we weaved magic behind the scenes for the African Fashion Show. Our secret ingredient? An exclusive appreciation dinner for cherished VIP guests!

Why This Matters for Project Success:

• Cultivating Relationships: The runway dazzles, but the dinner table? That’s where connections flourish. VIPs weren’t just attendees; they were potential collaborators, sponsors, and trendsetters.
• Brand Synergy: The African Fashion Show had partnered with Afro Authentic Cuisine and Lounge to curate a menu that mirrors the elegance of the runway. From Afro-fusion delicacies to handcrafted cocktails, it was a fusion of flavours and flair.
• Unforgettable Moments: Imagine mingling with designers, influencers, and industry icons over afrocentric feasts. It was not just about the food; it was  about creating memories that linger long after the show ends.

Our Recipe for Success:

1. Exclusivity: VIP passes unlocked the dinner experience. It was like a golden ticket to the fashion world’s inner circle.
2. Personalised Invitations: Dinner invites with a touch of glamour, were placed in the showbags. VIP ticket holders deserved nothing less.
3. Ambience: Picture this—sunset hues afro beats, and the clink of crystal glasses. That was the dinner vibe.
4. Social Buzz: We captured every delectable moment for Instagram-worthy posts. 

On the Night: We toasted to style, culture, and collaboration. Because when fashion meets flavour, magic happens.